And it was sponsored by Coca-Cola. Not just sponsored: they had a huge booth on the side of the terrance advertising "C2" (which is apparently the new "low-carb" version of Coke), with loudspeakers, and a cute gadget that used air pressure to shoot your can of C2 up a plastic tube to you when you pressed a button, and C2 t-shirts being given to anyone willing to take one, and a C2-branded motorcycle being raffled off, and so on.
There's just something about "Coca-Cola C2 Tenant Appreciation Day" that is so *very* emblematic of modern America...