Justin du Coeur (jducoeur) wrote,
Justin du Coeur

The subtle problems of marketing

So here is this bottle of Perrier sitting on my desk. (My company supplies free soda for the employees as a perk, and one of the Architects requested, early on, that this include Perrier. So I drink that when the water bubbler is empty.) And for the dozenth time, the new bottle is giving me double-takes.

Y'see, they just switched over to plastic bottles, and as part of that, they splashed a big new slogan across it: "Now Portable!". The problem is, my brain looks at that slogan, parses it in the context of a liquid, elides the "r" right out of the middle of that slogan, and leaves me with a gut-level reaction of, "... as opposed to before, when it was poisonous."

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