Justin du Coeur (jducoeur) wrote,
Justin du Coeur
jducoeur

Leaving no oxymoron unturned...

The latest issue of Newsweek has a short article on the struggles of The Word of Mouth Marketing Association -- the PR industry group that exists to promulgate "buzz" -- to codify a code of ethics. And the only thing I can think of is how appalled and yet unsurprised I am at the existence of "The Word of Mouth Marketing Association"...
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