Justin du Coeur (jducoeur) wrote,
Justin du Coeur

Taxation on Impatience

I am reminded once again of how much I like The Teaching Company. Having decided that I'm back in the mood for courses, and realizing this morning that I'm running low, I just ordered several more -- on sale, of course.

The Teaching Company is amusingly explicit about its sale policies. The list prices for their courses are preposterously high, more than I would ever consider paying for whimsical random courses. But every course goes on sale at least once a year -- and the sale price is about a quarter of the list price. So they effectively have a two-tier pricing system. If you need This Course Right Now, and you have the money to burn, they will happily tax you for being in a rush. OTOH, if you're just fond of learning, and are open to whatever happens to be on sale at the moment, you can get all kinds of interesting stuff for entirely reasonable prices. (At any given time, at least 50 courses are on sale.)

As far as I can tell, they're making most of their profits off of the Economist crowd (they advertise regularly in there, presumably because the readership has lots of people who can afford to indulge their impatience), while doing a volume business on people like me. Sensible and clever.

For reference, I got "From Yao to Mao: 5000 Years of Chinese History"; "The Story of Human Language"; and a set of "Age of Henry VIII"/"History of England from the Tudors to the Stuarts". Loans will be available in a few months, once I'm done with them...

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