January 21st, 2011


It's the little things that get you...

The hole in my life right now is so profound, but it's the little things that keep slapping me in the face. In this case, the junk mail, both physical and virtual. (We share the waks.org domain, so all the junk lands in our common Comcast inbox.) The notion of not having to ask her what I can throw out is hitting me remarkably hard...

Marketing is about contrast

With 20/20 hindsight, today I finally figured out why the funeral home carries (no shit) a 32 thousand dollar casket. It's so that the 5-6 thousand dollar ones (which are the bulk of the line) look inexpensive by comparison.

(Yes, I'm aware that I could have gotten a better deal by looking around online. No, I don't want to hear about it.)