Justin du Coeur (jducoeur) wrote,
Justin du Coeur
jducoeur

Unintended viral marketing

Y'know, it occurs to me that the best example of viral marketing is one that few people talk about: Viagra. I mean, here's a product that scarcely needs any direct marketing at all, given that about one spam in three headlines it.

It's an interesting but little-studied effect: once a product is reasonably in the public eye, spam acts as an amplifier, constantly reminding people of its existence. Even if I had no idea what eBay was, I'd probably wind up mildly curious about it simply because of all the phishing attacks based on it...
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