Justin du Coeur (jducoeur) wrote,
Justin du Coeur

Oscillating between amused, horrified and admiring

Thanks to dlevey for the pointer to what is *surely* the most bizarre marketing idea to be revealed in years (at least, outside Japan, land of Ambassador Hello Kitty) -- HealthPartners' new mascot Petey the Pee Cup (and his sidekick Pokey the Syringe).

No, really. If this is a gag (and my original assumption was that it surely was), it's a damned thorough one -- here's an article from local public radio on the subject, with pointers to, eg, a promo spot by the company CEO. Far as I can tell, they're completely serious about it.

On the one hand, it's ridiculous and goofy. OTOH, you have to credit them with coming up with something memorable, which is more than I can say about most health companies. If they can deal with looking silly, it's really rather clever marketing. And it certainly fits their slogan "A new way to look at health care"...

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