Justin du Coeur (jducoeur) wrote,
Justin du Coeur

Signal-boosting for Where the Hell is Matt?

I *suspect* that everyone else has seen this by now, but having just gotten up to it myself (thanks to siderea for pointing it out), I commend the beautiful video of Where the Hell is Matt?. Very simple concept, but it manages to cover the concept of "world" better than anything I've seen in quite a while. (The song can be found on Amazon.)

It does manage to express the power of modern Internet word-of-mouth. The video's apparently been watched almost half a million times in the past five days, and the song has shot to #14 on Amazon in the same time. When you have the right thing at the right time, the Net can deal with the publicity...

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