Justin du Coeur (jducoeur) wrote,
Justin du Coeur
jducoeur

Superbowl

So last night was the biggest event of the year: the battle to see who has the most amusing advertisement. It was long and hard-fought, and while there were a number of worthy contenders, none of them were really of the herding-cats level. But just when I thought the contest was over, in the last few minutes there was a sudden surge and a change in the lead, and the eventual winner (for my money) was the deliciously warped Hulu ad. It's memorable as the best Superbowl ads always are, and introduces a slogan that they had better like, because they're never going to lose it now. (I am further ruefully amused by the fact that you have to watch an ad in order to watch this ad -- there is something terribly appropriate about that, along with the fact that the easiest way to watch the ad is on Hulu itself.)

Honorable mention for best use of nostalgia (also coming at the end of the contest) is the Coke Zero ad, which is mildly funny if you're a long-time aficionado of the artform, and just plain strange otherwise. Honorable mention for most blatant pandering goes to GoDaddy, who clearly took the stance that it really doesn't matter how tacky the ad, so long as it drives eyeballs to your website. Honorable mention for trailer that actually makes me want to see the movie goes to Monsters vs. Aliens, which also appears likely to get the award for Best Pixar Film of the year. (Never mind that it wasn't made by Pixar.)

(Oh, and there was a football game, whose description can more or less be copied from the above. Kudos to the Cardinals for defying expectations of this being a rout, and damned near pulling it out at the end. The last half-hour of the game was a genuine nail-biter, and much better-played than the first half had been...)
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