Justin du Coeur (jducoeur) wrote,
Justin du Coeur

The Quest for G

In case you haven't seen it yet, I commend (with caveats) the remarkably bizarre Quest for G commercial, on YouTube. This nine-minute video is a *very* straight-up pastiche of Monty Python and the Holy Grail, mixed with a bunch of sports jokes, as a Gatorade ad.

It's a curious choice, because you have to know *both* Monty Python and sports rather well for it to make any sense at all. If you do -- well, it's not quite so much consistently funny as weirdly fascinating. Someone spent a *lot* of money on this thing: I mean, it includes a *lot* of big-name sports stars making very apt fun of themselves (it's worth watching just for Usain Bolt's Ego as a major character). But I have to wonder how large the target audience really is...

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