This is no small matter. The last two companies I was at developed mondo cool technologies, but ran out of money before we could actually market the things. This time around, though, it looks like we've got the cash to really go for it, which is no small feat in the current economy. (And sometime soon I'll be allowed to publically describe what the heck we're doing. It's been very difficult, not being able to burble on the subject.)
They also changed the name of the company to "Convoq" (pronounced "Convoke"), which gives me some spelling heebie-jeebies, but is at least much easier to type and say than "Applied Messaging"...