Justin du Coeur (jducoeur) wrote,
Justin du Coeur

Marketing is about contrast

With 20/20 hindsight, today I finally figured out why the funeral home carries (no shit) a 32 thousand dollar casket. It's so that the 5-6 thousand dollar ones (which are the bulk of the line) look inexpensive by comparison.

(Yes, I'm aware that I could have gotten a better deal by looking around online. No, I don't want to hear about it.)

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