Justin du Coeur (jducoeur) wrote,
Justin du Coeur
jducoeur

13 percent of *what*?

I'm going through today's haul of news articles trending on LinkedIn, and pondering this article on VentureBeat. The main point is the familiar one, that mobile devices are taking over the world. But it occurs to me that they may actually be underestimating the effect.

I was particularly struck by this quote:
Mobile devices now account for 13 percent of worldwide Internet traffic, up from 4 percent in 2010.
But what does "traffic" mean? Not all traffic is created equal.

I'm especially thinking about the fact that this article is, itself, absolutely *surrounded* by junk when I read it on my desktop. There are ads, links to other articles, a survey, social-networking connections -- all sorts of crap that is almost entirely uninteresting to me. I'd bet that that junk makes up 90+% of the bits on the page. Mobile sites, by comparison, tend to be leaner if they are well-designed -- on a small screen, you just *can't* have all that junk taking up space.

So here's the question. If mobile traffic is 13%, but is much more content-focused than desktop traffic, what percentage of actual *information* is going over mobile? It seems certain that it's more than 13%; I'd be fascinated to see a study that tries to suss out actual numbers...
Tags: technology
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