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The Secret to using Social Media effectively
This week's LinkedIn trawl has a pointer to this article, "The 1 Thing Every Business Executive Must Understand About Social Media". It is not only correct, it's rather on-target for last week's discussion about social media and the SCA. It nails *precisely* what we tend to get wrong on an official level, and the difference between viewing social media as a threat (which we must hem in with rulles) vs. an opportunity (which would should be using to improve the club)...

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Thanks for sharing that. A very powerful example of using Social Media correctly.

Yes, good article and good observation of what many organizations do wrong. (When I saw it Friday I forwarded it to folks at a different non-profit that thinks social media is about "getting our message out".)

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