Justin du Coeur (jducoeur) wrote,
Justin du Coeur
jducoeur

The Secret to using Social Media effectively

This week's LinkedIn trawl has a pointer to this article, "The 1 Thing Every Business Executive Must Understand About Social Media". It is not only correct, it's rather on-target for last week's discussion about social media and the SCA. It nails *precisely* what we tend to get wrong on an official level, and the difference between viewing social media as a threat (which we must hem in with rulles) vs. an opportunity (which would should be using to improve the club)...
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