It's good food for thought, and I'm pausing and reflecting about it. I've actually tried fairly hard to *not* fall into this trap -- I understand the technical side of the problem fairly well (not that I have all the solutions yet, but I'm at least aware of most of the problems I'm going to face), and I've thought a lot about the business side.
Still, I'm kind of in a bubble here. The biggest problem with founding a company almost single-handed (Kate and Aaron are both substantially involved, but I'm about 75% of it so far) is that I don't have people challenging my assumptions very often, and that's an important exercise.
So here's a request to all of you. Now or later, when you see problems that I'm plausibly going to be facing with Querki -- whether they be technical, logistical or business-related -- please raise them. That won't always be comfortable for me, but it's definitely necessary. Some folks have already been doing that occasionally (my father peppered me with a fine list of questions at Christmas), and so far there hasn't been anything *too* bad that I hadn't already foreseen, but I think people are only now beginning to see the shape of where the company is going. If you see that there are competitors that I might not know about, or business traps that I may be heading for, please bring them up.
This project is, in many ways, staggeringly arrogant, and the only chance I have of success is having my eyes wide open throughout...