This is a fine cause, and one that a lot of folks should consider supporting. They've been in the book business, mainly on the editorial side (particularly in science fiction) for many years, and know their way around. Now, they're trying to create the sort of friendly local bookstore that can survive in the rapidly-changing business -- something that's more than simply a warehouse with a cash register.
If you're in the Dartmouth region, this is likely to be a great place to have around. Even though I'm not, I think it's worth tossing a few dollars in the kitty (as it were) to help out a good business. Give it a look, and spread the word...