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Branding and demographics
Y'know, purely from a branding perspective, AARP might want to think about the fact that, for an active professional like myself, there are few things in the world quite so depressing as receiving the "Congratulations! You're eligible for AARP!" spam in the mail...

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I will leave to your imagination not only Madam's reaction to receiving an AARP card at 38 y.o. but that when she qualified for an "active adult" community 4 years ago

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