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Credit to reddit...
... for creating the most fascinatingly ridiculous social-engineering experiment of all time as an April Fools prank. It's utterly pointless, and I have a suspicion that there is no there there, but I still find myself checking the damned thing a dozen times a day, and waiting for the clock to run down far enough to be worth spending my turn with the button...

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(Deleted comment)
I do hope they are saving metrics data for this. Seems like someone ought to get at least a decent paper out of it.

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