Justin du Coeur (jducoeur) wrote,
Justin du Coeur
jducoeur

Chickens coming home to roost

One thing about running a business is it does gradually ramp up the junk mail -- and nobody is being more assiduous about that than Comcast Business, who are hitting me with come-ons around once a week. (Today's was an envelope designed as a fake-out, to look like there was a check for $800-some-odd inside. Did make me curious enough to open it before throwing it out.)

But I can only think, "Seriously, dudes -- you have a long-earned reputation for having the worst customer service in the world. Why would I do something so irresponsible as to use you for my business?"

There's a lesson here, about branding. Building a brand is a two-edged sword. A good brand can open doors for you in all sorts of ways. But if you go tarnishing your brand with one product, don't expect people to ignore that when you're trying to sell them another.

(And yes, this is a lesson I've specifically taken to heart for Querki. Indeed, there are ways in which my entire business plan is built around it, although that's very long-term...)
Tags: business
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