The series is kind of a hoot, a thinly-veiled metaphor for modern politics, in which Loki's publicly-stated motto is, "I'm going to lie to you, right to your face, and make you love me for it". Over the course of the story, he gives a masterclass in modern politics, taking every nasty revelation about himself and spinning it into a positive.
The ending -- well, suffice it to say, he's not the President of Earth-616. But the really *unsettling* thing about it is that, in the end, he blows the election by being significantly more decent and honest in public than anything we've seen from Donald Trump, and thereby alienating his core constituency. As morals go, it's a rather uncomfortable one...
