Justin du Coeur (jducoeur) wrote,
Justin du Coeur
jducoeur

And at half time...

In an upset against perennial favorites Cars and Beer, the runaway lead was claimed by Household Goods, with a surprise touchdown from Tide followed by a fine defensive pay by Febreze.

Specifically, it's amusing how few ads manage to be well-written, appropriate to the setting, *and* actually have something to do with the product; most of the funny ads fail on the third point.

On the plus side, I am encouraged that the companies did not back down from their usual pro-international viewpoint.  Particular points to 84 Lumber, of all people, for coming closest to saying, "Fuck your wall" with a sentimental but well-done pro-immigrant ad; I'm actually tempted to go to their website and check out the rest.

(The football game? Oh, we're losing that. Nice halftime show, though.)



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